Editorial links can be considered the most important link in your content. It is said to be the holy grail of SEO. Many have created other strategies to get higher search rankings. However, an editorial link still is the most effective way of establishing authority.
Let’s start defining an editorial link, then move on to why editorial links are essential and why you want them.
What Is An Editorial Link?
A Link That Is Earned And Naturally Given By An Authority Website That Links Back To Your Post
Editorial links can come from niche focused sites, prominent online publications, news sites, or other authority sites. These links can be placed within the body of the content to reference your site as a good source of information or a backlink profile to your website.
These types of links come from creating well-researched quality content. Authority sites link back to you or cite your web page as a good source of relevant information on a specific topic or niche.
Also Known As Natural Link
It is called natural link because other site owners who deem your content worthy would be naturally linking to your websites. Most editorial links from authoritative websites come in this form. It gives your website more credibility when this happens.
As the website owner, you did not have to do anything to earn editorial links like these. Trust is given to you by the person or website owner who cited or mentioned you.
Categorized As An Organic Link
In link building, a link can be considered organic due to how it is given. It is similar to a natural link in the sense that it is given freely and not asked for.
There is no service exchange or payment involved in an organic link.
An editorial link is organic because other websites consider your site to have quality content and trust your website enough to link back.
Not Paid For Or Traded ( No “I Scratch Your Back, You Scratch Mine” Mentality)
Pretty much self-explanatory. You didn’t contact writers or any content marketing agents to gain such links. You get the link without paying or trading for it.
These types of links are almost always high-quality editorial links. But make no mistake, building editorial link worthy content is challenging. It is why many have resorted to acquired link building and accepting guest posts.
There are paid editorial links too, but these are a gamble to get because you have no idea if these links are from reputable websites or are quality links. Here is an article that will further discuss buying backlinks for your website.
Why Is An Editorial Link Important?
Builds Authority And Credibility Of Your Site
In link building, editorial links are the most sought after, high-quality link because of how much value it gives to your website. Search engines such as google search, consider editorial links as a factor when ranking websites.
The SEO value of editorial links in terms of ranking is much more valuable vs other types of links (inbound links and acquired links). When authoritative sites have editorial backlinks to your websites, search engines see this as a way to measure your credibility.
Bump Up Your Ranking In Search Engines
Think of it as an opportunity for organic visits to increase. These organic visits will then give you a bigger chance of getting more editorial links. As you gain authority and credibility, your ranking will surely rise.
Let’s say that your editorial link building is successful and a reputable site owner cited or linked back to your content or website. You got high domain authority because you created extremely interesting content and are now considered a credible source of info regarding your site’s industry.
You achieved a high ranking score, and more visitors are directed to your website. You now have higher traffic which can increase your chance of earning more from your website.
You can simply put it this way: The more editorial backlinks you get, the better your chance to rank higher in search engines.
It Is A Marketing Strategy Boost
Editorial links can be a marketing boost by driving traffic to your website. More traffic means more chance of reaching a broader market. As part of your link building strategy, editorial links can help search engine algorithms recognize your site as having high quality content.
If you want to outsource your link building strategies, especially if you have a SaaS company, head to this article post.
When you are at this point, your organic visits will increase, and so will your chances of conversion. I know we are talking about editorial links here. However, it is still essential to remember that you are also targeting a higher conversion rate.
This would benefit a site owner with affiliate marketing techniques embedded in their content. So target those authoritative websites and optimize your content to have better chances of landing an editorial contextual link.
Allows You To Build A Business Relationship With Relevant Bloggers
As you reach a bigger market, you get opportunities to create real relationships with bloggers with relevant knowledge of your niche sites. This is a great way to find linking opportunities for you to take advantage of.
Include cultivating real relationships with your audience as part of your digital marketing plan. This can be an excellent place to gain more knowledge about your industry, competitors, and valuable content ideas for your website.
Remember that you have the opportunity to be cited or featured in guest blog posts more if you have an existing business relationship with these bloggers. You can then build more authority as you build your business relationship with them.
Remember E-A-T (Expertise, Authority, Trust)
As you gain expertise, visitors will find your content helpful. They will eventually share it with other people in their circle. It can come in the form of contextual links in a blog post, forum comments, and of course, social media sites post.
Once you’ve established authority, you will have better chances of ranking higher in SERP.
As soon as you’ve established your authority and your sites are considered authoritative sites, you now have gained the trust of not just the algorithm but, most notably, the people who visit your sites.
Again, this E-A-T model is an excellent model to follow if your ultimate goal is to gain a higher ranking and attract more editorial links.
How Can I Get High Quality Editorial Links?
1. Content Is King
This is a massive topic, but I will concentrate on how “Content is king” is relevant to building editorial links. The more well-written and researched your content is, the higher the chance you have to land editorial links. Why? Because your content will include helpful information that is relevant to your niche.
The recognition you get from these sites can be your stepping stone to getting editorial links. So review your content strategy and create a website that is filled with great stuff and editorial content worthy of linking to.
2. Study Your Competitors’ Editorial Links
It doesn’t matter what field or niche you are in, whether it is digital marketing or not. You should always create a portfolio of your top competitors to know what they are doing right and what they are doing wrong.
In this case, we need to take a look at our competitors’ gained editorial links and try to analyze how they got that link. Was it a paid editorial link? Is it a natural or organic link? Who gave them the editorial link? If the links are still working?
Look at your competitors’ content that got the editorial link and if your content is better and much more up-to-date. You can contact the webmaster of the website that awarded the editorial link and offer your content to them.
3. Get Interviewed
Keep yourself open for interviews from magazines, news sites, podcasts, and other bloggers. You and your website will most likely be mentioned when they publish their content.
Further this step by accepting interviews that are related to the industry you are involved in. So, practice your public relations skills and accept interviews when asked.
For example, an SEO marketing company wanted to interview me regarding building a strong link profile or about link building in general. Interviews from companies related to your niche sites will gain more belief from your audience.
4. Build Relationships With Relevant Content Creators
It is good to create link diversity in your site, and part of this is finding content creators within the same niche and building long-term relationships with them. This is also a good marketing technique, as this will land you editorial links when these content creators mention you in posts they publish on their site.
You can also build a strong link profile because you get credible sources from credible people, and these people will most likely consider you the same. Creators that do content marketing relevant to your niche will most likely have an idea of how to create great content while mentioning your site in their posts.
They can also be a source of positive guest posts on other websites, which then drives traffic to your website.
5. Reference Other Companies
This is closely related to the previous section. Sometimes when you mention someone else’s company, they are most likely to share that post because you referenced them in it.
Again, this is an excellent strategy to consider if your target is to get further higher ranking in search results.
One of the best links you can gain is from reputable companies related to your niche. It’s a free service but a win-win situation for you and the company you mentioned.
6. Update Your Content
The internet is spewing more and more of the same stuff each day. Fresh contents have more chances of ranking higher in search queries which is why marketing techniques include updating your content to keep up with the times.
You can skip this altogether if you write about evergreen content. This is good digital marketing practice, but there won’t always be an endless supply of evergreen content for your niche.
How Effective Can An Editorial Link Be?
Very effective if you are looking to rank higher in SERP. The more authoritative sites recognize and give you editorial backlinks, the more Google acknowledges you as trustworthy site owners who know what they’re talking about and ranks you higher than others.
You get better traffic, more organic visits, and a higher conversion rate if you’ve successfully landed an editorial link from authoritative sites.
The Drawbacks Of Getting An Editorial Link?
Major Drawback Is That It Is Time Consuming
You have to understand that this is not an overnight thing.
Nevertheless, it is still a significant part of link building. It will likely be the most gruesome since you must invest a lot of time and effort before reaping the rewards.
Visitors Might Find The Other Website More Useful Than Yours
In general, editorial links are good, but there are instances when website visitors prefer to see the other website to have more helpful content than yours. This can increase the bounce rate if that’s the case.
If You Pay For Editorial Links, You Might Encounter Low-Quality Links
It is possible to get paid links, but not all of them are as reliable and effective as organic links or natural links. They can come from questionable websites that can only hurt your ranking rather than help it climb.
Paid linking is a quick and easy link building strategy, but it does not always have a positive effect. The key takeaway here is when you use paid links, this is an enter-at-your-own-risk scenario.
How Can I Make Sure That My Content Is Editorial Link Worthy?
Link building is hard work, especially editorial link building. You don’t get results overnight or have instant gratification.
That does not mean that editorial links should be abandoned, far from it. The rewards you get after successfully gaining an editorial link are worth the hard work and wait.