The client is a credited Adobe partner, and provides Premiere Pro transition packs on a subscription basis.
All of the packs are vetted by niche leading video editing experts and visual artists, so the service is highly trusted and simply well made in terms of overall UX and design.
They are on the market since 2010, and not so long ago they have moved to a new domain, therefore the need in consistent link building support is appeared.
This client was struggling to rank for competitive keywords, as there is a large amount of competition in these spaces, hence acquiring more authority links
was defined as a main course of action.The issue #1
was in lack of relevant placement for linking
The ideal placement for such client should be a review post of some video editor blogger, or popular visual artist. The issue #2
- the niche sites we've found doesn't have the right SEO metrics
As turned out, a lot of personal sites of the mentioned video bloggers doesn't have the enough domain authority, in other words, doesn't pass any our internal metric standards.
I'm not talking about DR 15-20, we've found DR 0.3-5 blogs that won't really help us with our goals. The issue #3
- the niche is really small, and everybody knows each other and our intentions
We got replies from blogs that were 100% aware in what we're trying to achieve (to get that sweet link) and were either not responding/declining our pitches or offering a monthly sponsored package.