Without proper formatting and optimization, search engines don’t know how to read or index your page properly.
- Communication issues (fuzzy expectations, failure to communicate, a lack of understanding, etc) create a backlog of unanswered queries, generate feelings of anxiety, and fail to set clear expectations of the anticipated outcomes for both parties.
✔ Be realistically honest.
✔ Discuss your customers’ needs and offer real solutions to their problems.
✔ Answer customer questions about your brand as they weigh up the advantages of investing in you.
✔ If you truly understand your customer, you also understand that they need to know what the best linking opportunities are, too. This isn’t stuff your customers think they need to know. Persevere anyway
✔ Set a deadline date for deliverables, Mr Nice Guy.
✔ Make sure your link-builder has a clear and transparent process and is willing to walk you through the whole process, including tools and methods that they’ll use to build links.Both customers and marketers set and expect unrealistic outcomes, which is why they always end up with shady – and shoddy – link building issues.
- Skill issues (poor SOPs, overwhelmed employees, lack of adequate training, etc) again add to frustration levels (on the part of the person trying their best to do this link-building stuff).
Skill issues also:
✘ create unrealistic cultures and environments
✘ are amongst the leading cause of high staff turnover
✘ contribute to employee burnout rates
✘ indicate a lack of management understanding of the core aspects of the business
Return on investment (or ROI) is a catch-phrase that’s stuck around a whole lot longer than anticipated and is a metric that’s used for just about anything.
While it has its place in all these things, unless you know how to calculate ROI correctly, it’s just another buzzword
the rest of your peers are using to look smarter than you think they are.
A truly manual SaaS link-building strategy that uses only white-hat methods to achieve sustainable and measurable results takes time, a financial investment, and a highly-varied set of skills.
Do you have what it takes to do this – alone?I do.
Do you know how to calculate the myriad of investments you’ve made in this task?I do.
Even if your specialist calculates all of this for you, it makes absolute business (and personal) sense that you’re able to calculate your own ROI.
You know, just to be sure you’re on the right track.
A great example (though one of the more-simplest of calculations) I use is this one: