When you compare the apparent success of thousands of sites and see the millions of followers, buyers, and jaw-dropping stats they have, it's pretty easy (and totally disheartening) to think it somehow happened “overnight".
You may also think this was all just so easy to achieve.
Spoiler alert: links don't just magically start to come in by themselves.
Someone out there busted their butts off for months to make that happen.
Heads up, business owners.
While link-building is certainly one part of the process, this single task does not have the power to boost, sustain, or extend your SEO capabilities or strategies.
This is even more true when there are background issues.